Reddit Connector

The Reddit Connector is used to send data to the Reddit onsite tracking pixel and Reddit CAPI.

Prerequisites

You will need the following to complete the setup of the connector successfully:

Reddit Pixel ID
Reddit Conversion API access token

Reddit Connector Setup

Choose the Reddit Connector from the "Connectors" section on your tracking container dashboard.

Click "Add" or "Edit" on the Reddit Connector:

select_reddit

Provide the following information:

add_reddit

Pixel ID:

First click the hamburger menu in your Reddit business account, left top corner.
Click Events Manager → Events Overview.
Here you can find and copy your Reddit Pixel ID.

pixel_id_reddit

API Access Token:

First follow same instructions as for Pixel ID.
In the left side navigation menu, click Conversions API.
Click Generate Access Token, give it a name and click Generate.
Click Copy to Clipboard & Close.

access_token_reddit

Activate Reddit Connector

If you are ready to go live sending data to Reddit, toggle the "Live" button and click "Save". Otherwise you can save your details by clicking "Save" and later come back to toggle the "Live" button.

When your Reddit Connector is live, your collected data will start to be delivered to Reddit.

Please note before activating the Reddit Connector in Tracklution: If you have previously included the Reddit tracking pixel in your website's header, footer, or e.g. via GTM, you must remove or deactivate existing pixels. Otherwise, the pixel will fire twice and lead to inconsistent data in your reporting. Reddit Connector in Tracklution includes both the Pixel and API delivery which allows Reddit to deduplicate events.

Viewing Tracklution Events in Reddit

To view your events in Reddit, click the hamburger menu in your Reddit business account, left top corner. Click Events Manager → Events Overview. This will show you an overview of all events delivered to your Reddit business account from both pixel and CAPI.

events_manager_reddit

Troubleshooting

Issues with a connector? Visit our Troubleshooting and FAQ to find answers to most common issues for each connector.

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