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  2. Data Destinations (Connectors)

TikTok Ads Connector

2 mins read

The TikTok Ads Connector is used to send data to the TikTok Pixel and Conversion API.

Prerequisites

You will need the following to complete the setup of the connector successfully:

TikTok Connector Setup

Choose the TikTok Connector from the "Connectors" section on your Tracking Container's main page.

Screenshot 2025-08-14 at 10.21.01

Press "Add" or "Edit" on the TikTok Connector and provide the following information:

Screenshot 2025-08-14 at 10.21.24

  • TikTok Pixel ID
  • TikTok Conversion API Access Token

If you are ready to go live sending data to TikTok Ads, toggle the "Live" button and press "Save". Otherwise you can save your details by pressing "Save" and later come back to toggle the "Live" button.

Please note before activating the TikTok Connector in Tracklution: If you have previously included the pixel code in your website's header or footer HTML or e.g. via GTM, you must remove or deactivate existing pixels. Otherwise, the pixel will fire twice and lead to inconsistent data in your reporting. TikTok Connector in Tracklution includes both the Pixel and Conversions API which allows TikTok to deduplicate events.

When your Connector is live, your collected data will be sent to TikTok via the Pixel and Conversion API.

Troubleshooting

Issues with a connector? Visit our Troubleshooting and FAQ to find answers to most common issues for each connector.
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