Snapchat Ads Connector

The Snapchat Ads Connector is used to send data to the Snapchat Ads Pixel and Conversion API.

Prerequisites

You will need the following to complete the setup of the connector successfully:

• Pixel ID: How to get a Pixel ID
• Conversion API Access Token: How to get a Conversion API Access Token

Snapchat Connector Setup

Choose the Snapchat Connector from the "Connectors" section on your tracking container dashboard.

Press "Add" or "Edit" on the Snapchat Connector and provide the following information:

• Snapchat Pixel ID
• Snapchat Conversion API Access Token

If you are ready to go live sending data to Snapchat, toggle the "Live" button and press "Save". Otherwise you can save your details by pressing "Save" and later come back to toggle the "Live" button.

When your Connector is live, your collected data will be sent to Snapchat Pixel and Conversion API.

Sending Custom Events from Tracklution to Snapchat

If you want to send custom events from Tracklution to Snapchat, they must be formatted as "CUSTOM_EVENT_1", "CUSTOM_EVENT_2", etc. You can configure this mapping in Tracklution container's Settings-tab → Standard and Custom Events. Tracklution will automatically notify if the event needs to be mapped as a custom event for Snapchat in the Standard and Custom Events table. For more details on how events should be mapped in Snapchat refer to this guide: Standard and Custom Events.

Troubleshooting

Issues with a connector? Visit our Troubleshooting and FAQ to find answers to most common issues for each connector.