Validating The Benefits of Tracklution

Server-side tracking enables more accurate conversion tracking, which improves the quality of data sent to ad platforms. Better data allows ad algorithms to perform more effectively, resulting in better ad performance and higher return on advertising spend.

While it is possible to measure the increase in tracked conversions compared to client-side tracking, the real value comes from understanding advertising spend efficiency and the revenue generated.

Metrics to Validate Server-Side Tracking Benefits

Key metrics to track the impact of server-side tracking include:

• Number of Conversions: You should see an increase immediately after implementing server-side tracking. 
  • Some platforms, like Meta, display this clearly inside the platform ("Additional conversions reported"):
    
  • In Google Ads, when you compare Tracklution to your previous setup, remember to sum the two list's values together (Click conversions & View Through / Engagement conversions). For example, in the screenshot below, the Web tag has tracked 20 conversions, and Tracklution 31 conversions (24+7). Here's more detailed article: Google Ads Connector
    
    

• Customer Acquisition Cost: Measure how much your cost per customer decreases a few months after implementation.
• Return on Ad Spend: Compare ad spend while maintaining the same or better results.
• Platform-Specific Metrics: For example, Meta’s Event Match Quality should improve as more event identifiers, such as contact data, are sent to better match conversions.

On average, Tracklution users see 34% more tracked conversions and an 18% lower customer acquisition cost. Our customers have reached these numbers because they:

• Track more conversions both online and offline
• Fix broken customer journey tracking (between different domains and platforms)
• Provide higher-quality data to ad algorithms for better campaign performance
• Improve compliance with transparent, controlled data handling

Digital advertising is all about training algorithms with data. Using server-side tracking ensures more accurate measurement, improved ad performance, and measurable business results.